In the interactive installation McLarena, the Daily tous les jours design studio has produced a playful participatory work that invites passers-by to imitate the choreography of the character in McLaren’s film Canon (1964), which depicts the musical genre of the canon in animated images. For McLarena, a video booth has been set up in a shipping container outside the Saint-Laurent metro station. Each participant goes into the booth and is filmed on video while attempting to perform dance steps based on the preceding participant’s video. The results—errors, transformations, and an evolution of the movements—are all captured in an endless video created by the participants and projected on the façade of an adjacent building.
Known for presenting collaborative creative experiences in public spaces, Daily tous les jours is a design studio with core interests in new ways of interacting and of telling stories. Its multidisciplinary projects, large and small, combine participation, design and technology in many forms, including products, events, exhibitions, spatial designs, urban installations, social interventions, software applications and films. The studio’s co-founders, Mouna Andraos and Melissa Mongiat, have received grand prize and best-in-show awards for their installation 21 Balançoires (21 Swings) in Montreal’s Quartier des Spectacles, as well as recognition for their creations in Europe and the Americas.